1. we resolve to recycle everything but ideas.
2. we resolve to be brief and stay on brief.
3. we resolve to make all 140 characters count.
4. we resolve to stare less at little screens and focus on the big picture.
5. we resolve to change the things we cannot accept.
6. we resolve to grow bigger without feeling bigger.
7. we resolve to color outside the lines.
8. we resolve to eat more locally.
9. we resolve to lower our cholesterol.
10. we resolve to focus on the things that matter.
11. we resolve to make new friends, not just reconnect with old ones.
12. we resolve to brush our teeth after every meal.
13. we resolve to read the body copy (somebody ought to).
14. we resolve to suck more heads and pinch more tails.
15. we resolve to be the people our dogs think we are.
16. we resolve to make mom and dad proud.
17. we resolve to be as fresh and creative as the city we call home.
18. we resolve to signal when changing lanes.
19. we resolve to differentiate between earned media and paid media.
20. we resolve to help everyone rethink the knee-jerk news release.
21. we resolve to measure our success in outcomes.
22. we resolve to have weekends.
23. we resolve to show that PR is a discipline and not just a reaction.
24. we resolve to not use a big word when a diminutive one will do.
25. we resolve to make all of our clients media darlings.
26. we resolve to think in terms of platforms and not just campaigns.
27. we resolve to make the :03 the new :30.
28. we resolve to stop testing our software on monkeys.
29. we resolve to catch a coconut at Zulu.
30. we resolve to invent more, risk more and break more rules.
31. we resolve to charm the world with advertising.
32. we resolve to stop roughing the passer.
33. we resolve to balance our ROIs with our KPIs.
34. we resolve to actively listen.
35. we resolve to consider the context.
36. we resolve to design for every screen type.
37. we resolve to make things people want to share.
38. we resolve to use fingertip-size controls.
39. we resolve to stop complaining about being too busy.
40. we resolve to smile 30% more often.
41. we resolve to promote our efforts better.
42. we resolve to stop using clichés.
43. we resolve to always get some fresh air during the day.
44. we resolve to break out of the traditional and embrace the experimental.
45. we resolve to continue producing creative that produces results.
46. we resolve to kern, baby, kern.
47. we resolve to be more mobile in our thinking.
48. we resolve to not only use social, but to be social.
49. we resolve to use more white space.
50. we resolve to let the idea come from anywhere.
51. we resolve to make fewer resolutions.
52. we resolve to be a part of the conversation.
53. we resolve to volunteer for tasks that are outside of our skill-set.
54. we resolve to walk around the office in socks.
55. we resolve to go the extra mile—even if it’s a mile and a half.
56. we resolve to rethink those useless emails.
57. we resolve to say what we mean instead of what we think sounds clever.
58. we resolve to make an outline before we write.
59. we resolve to use superlatives sparingly, unless they’re amazing.
60. we resolve to resist the urge to jump on the bandwagon.
61. we resolve to be on friendly terms with hard truths.
62. we resolve to remember that the web is made of people.
63. we resolve to be as curious as our children are.
64. we resolve to do more research.
65. we resolve to listen to the research.
66. we resolve to celebrate our successes.
67. we resolve to cheer for the underdog.
68. we resolve to return every phone call and answer every email.
69. we resolve to use less paper.
70. we resolve to minimize revisions.
71. we resolve to inspire and be inspired.
72. we resolve to rip “limit” out of the dictionary.
73. we resolve to pour out half measures.
74. we resolve to make the quiet moments count.
75. we resolve to never, ever end a sentence with an ellipsis.
76. we resolve to think of a password better than password .
77. we resolve to do more face-to-face and less email-to-email.
78. we resolve to create a dialogue with the consumer.
79. we resolve to be a mentor and a protégé.
80. we resolve to shake up the printer toner before replacing it.
81. we resolve to collaborate vs. dictate.
82. we resolve to turn our insights into inspirations.
83. we resolve to stay foolish.
84. we resolve to find pleasure in the process.
85. we resolve to approach our work as both an art and a science.
86. we resolve to stretch ourselves, our clients, our industry.
87. we resolve to banish the phrase “outside the box.”
88. we resolve to leave the consumer’s world better than how we found it.
89. we resolve to grumble less, encourage more.
90. we resolve to spend more time at the tent stages.
91. we resolve to make our gross impressions less gross.
92. we resolve not to be so married to CPPs or CPMs.
93. we resolve to have a little fun along the way.
94. we resolve to decentralize our excellence.
95. we resolve to convert deadlines into substance.
96. we resolve to find data in actions.
97. we resolve to create actions from data.
98. we resolve to remember that a little planning saves a lot of fan cleaning.
99. we resolve to wag more and bark less.
100. we resolve to bring more to the table than we take.