September 23rd, 2011

Media team analyzes fall TV schedule, picks winners

Peter Mayer’s media department recently researched, reviewed and analyzed the new Fall Broadcast TV schedules. Three distinct programming trends are evident: Star-driven vehicles featuring such well-known small screen names as Tim Allen, Christina Applegate, Maria Bello and Sarah Michelle Gellar; the return of the network sitcom with 11 new genre entrants, and several shows with almost identical themes or premises

Twenty-seven new series are premiering throughout the next several weeks with numerous others on the back burner, ready for mid-season premiers. Some of the “rookies” that have caught the attention of our media team are Pan Am, Person of Interest, Terra Nova and Two Broke Girls.

These results and other strategies, stats and inside scoop are being shared with clients in a detailed presentation that also includes clips of new shows. The new season officially kicked off on September 19. See you in TV Land!