Peter Mayer’s Media Department recently began a multi-year partnership with comScore Research further enhancing the agency’s portfolio of research tools. comScore is a leading source of the digital marketing intelligence used to plan and implement more effective and efficient interactive media plans. Through a robust national panel of online users, the company provides relevant insights into consumer behavior and attitudes, media preferences, demographic characteristics, and lifestyle profiles as well as the online competitive arena.

The tool can generate a variety of reports, and among them are: trenders, a report that delivers insights into the habits of online users over time; source/loss, a report that examines what is drawing visitors to and from a particular site; and audience duplication, a report that calculates the common audience between two or more sites.

Other agency research resources include MRI, Ipsos Mendelsohn, The Media Audit and Nielsen AdViews.