Motherhood is hard. And in many ways, we’re making it harder than it ever has been; we are rewriting the job description for the “good mom.” This shift is partly due to the role technology – and social media in particular – is playing in our lives.

Thanks to Facebook and Instagram, we have intimate access to the lives of our extended families, friends, neighbors and colleagues – heck, everyone – and how they parent. We have constant material against which we can evaluate ourselves. There’s an unending stream of what’s “right,” what’s shareworthy and what a “good job” looks like.

Additionally, there is more content – both information and personal opinion – available on motherhood and parenting, and it is easier to access, than at any point in the past. While this access has significant benefits, it also means moms are exposed to differing viewpoints and criticism, whether direct or self-imposed, in ways they weren’t in past decades.

This amount of information can be overwhelming and even stressful to moms. More knowledge means more things you have to get “right.”

1. Recognize Different Realities: Moms are bombarded with information about everything they should be doing. While highly aspirational to-do’s and photography are gorgeous, they may leave moms who live on a time or money budget feeling like they can’t win.

One way we can help Mom: Move toward more affordable options that help lower-income families participate in current mothering “best practices” and trends.

2. Limit Guilt: Moms today feel an extraordinary amount of guilt. They feel guilty that they don’t spend enough time with their children, that they don’t bring home a paycheck, that they didn’t make the birthday cupcakes from scratch…

One way we can help Mom: Try to identify things that might trigger guilt and whether you can minimize those guilty feelings with a simpler approach.

3. Champion Her Good Job: While parenting approaches tend to be accompanied by polar opinions, everyone is just trying to make the best choice for their family with the resources and information they have.

One way we can help Mom: Acknowledge and celebrate her expertise and the multiple ways she is doing it “right.” For instance, support the brave moms that are using social media to share the truth – their struggles and the less glamorous side of motherhood – with hashtags like #confessionsofamom, #mommybrain and #assholeparent.

As one mom said, “When did we start measuring the success of motherhood based on the receptacle in which our baby poops? When did the objective become making all of our lives more difficult? Isn’t it hard enough? And don’t we still have a ton to learn?”

So, get out there. Use your influence as a marketer and be a positive force.