Peter Mayer recently added Hall’s Reports to its portfolio of in-house secondary research resources. The company, founded in 1938, provides in-depth editorial content analysis for over 100 well-known publications in 22 major classifications and 230 subcategories including apparel, business, health and travel. Among the titles monitored are Bon Appetit, Fortune, Inc., National Geographic, The New Yorker, People and Smithsonian.

Hall’s Reports provides print media planners with valuable insights into the publications they are reviewing and considering for purchase. For example, advertising clutter can be assessed through current and historically trended Advertising/Editorial Ratio runs. Or, it can be used as an additional way of determining a book’s editorial relevance via numerous reports indicating the number of pages and percentage of total ads in a specific advertising category.

Among the other syndicated research the agency currently subscribes to are MRI, Ipsos Mendelsohn, comScore, The Media Audit and Nielsen AdViews.