Whitney Bank, a Peter Mayer client for more than 35 years and now the official bank of the New Orleans Saints, recently launched a new campaign targeting die-hard Saints fans across the Gulf Coast. Whitney is now offering Saints VISA^® debit cards and official Saints checks with any Whitney personal checking account. The campaign exudes the passion we have for our championship team and asks the question, “Are you a card-carrying Saints fan?”

Peter Mayer worked with Whitney Bank to develop a multichannel campaign, which includes television, radio, print, interactive, outdoor, direct mail, branch posters and collateral, employee incentives, ATM screens, and Superdome signage. The campaign will run during the Saints’ regular season (and, we hope, well into the postseason!) in Whitney markets in South Louisiana, Mississippi, Alabama and the Florida Panhandle.