Peter Mayer’s recent print campaign for New Orleans Metropolitan Convention and Visitors Bureau takes an innovative approach to luring customers back to the city in the wake of the Gulf oil spill. The print ads can be viewed here, and they all feature Microsoft Tag bar codes. Consumers can use their smartphones to “snap” the bar code, which brings them directly to a custom mobile microsite, also created by Peter Mayer, where they can see travel deals, check out the event calendar, or download a free song. By employing this new technology, we are able to extend the usability and engagement of our traditional print advertising and offer new benefits to consumers. In addition, the tagging allows us to track consumer response to the ad, which is important in measuring the success of our campaign.

The print ads are running in conjunction with both television and online campaigns. The overall goal of this cohesive campaign is to promote what’s going on in the city right now so consumers can plan their trips to New Orleans, see upcoming events, and more by visiting a landing page that Peter Mayer created, which can be viewed at neworleansinfo.com/spicysummerdeals.