Peter Mayer’s Media department recently completed an extensive analysis of summertime cable programming. Four distinct trends are evident: More light, “escapist” dramedies, à la established hits Burn Notice and Royal Pains; an increased emphasis on traditional family sitcoms, many of which aim to appeal to minority audiences; new competition series aimed at the upscale market, such as the already popular Top Chef and HGTV Design Star; plus more star-driven, slice-of-life reality vehicles. Throughout the summer, considered the medium’s prime time since traditional broadcast networks air reruns, hundreds of hours of original series, specials and sporting events will air on cable.

These trends, as well as other strategies and statistics, are being shared with clients and prospective clients in a detailed presentation created by the Media department. The team will deliver this presentation on Friday, June 25 at Peter Mayer’s New Orleans office. For more information or to RSVP, please contact Butler Burdine, Director of Business Development, at burdineb@peteramayer.com.