Peter Mayer Public Relations planned and hosted a news conference announcing the opening of the
$7.5 million exhibit Living with Hurricanes: Katrina and Beyond at the Louisiana State Museum’s Presbytere on June 1 – the first day of hurricane season. Officially opening on Oct. 26, 2010, the 6,700-square-foot installation includes a powerful and moving collection of galleries, each telling a unique story using iconic artifacts, such as Fats Domino’s flooded piano, and interactive rich media.

Peter Mayer secured media coverage in local, regional, and national media outlets, while supplementing the announcement with up-to-the-minute social media initiatives. All four New Orleans TV stations covered the event as did The Times-Picayune. An advance exclusive Associated Press news brief was picked up on the home page of Yahoo! Entertainment (4.5 million visitors daily), and was featured on CBSNews.com and ABCNews.com, in addition to dozens of additional placements around the country. The agency also created and distributed a digital, media-rich news release through PR Newswire’s MultiVu service that generated more than 500 news placements, 91 percent of which targeted a national audience.