Jeremy is the Interactive Media Director at Peter Mayer and works on the strategic development of all Interactive Media campaigns. He has 16 years of online marketing experience and prior to joining Peter Mayer, Jeremy led online media departments at several West Coast agencies, including MRM Partners and Target Market. He helped launch the first online advertising campaigns for Microsoft, Acura, The Wall Street Journal and Expedia.
Jeremy’s eclectic art and sunglasses collection.
How long have you worked at PM? How did you discover PM?
I have worked here for about five years, and I consulted for Peter Mayer for a year before that. I am originally from the Baton Rouge area, but I moved to California after I graduated from LSU. I always knew of Peter Mayer Advertising, having grown up in the area. When I came back to Louisiana after Katrina to help out, Peter Mayer was the first agency that I contacted.
Since the IPO, Facebook has introduced several new revenue streams, including new types of ad units. How has this impacted your ability to reach target consumers and what do think the long-term impact of Facebook’s increased focus on making money will be?
Facebook is experimenting with how it displays the massive amount of content people and brands are posting online. Their new methods tend to favor content that is shared, liked or commented on, so brands that offer engaging content can be rewarded. Other brands have seen their social reach numbers plummet. At the same time Facebook is also offering new ad units, Promoted Posts, to make sure a brand’s fans see the content they are posting. Facebook is aiming to please both its users and investors. If they make the right decisions, they will continue to be the dominant social player. If not, they could become the next Myspace.
When you first came back after Katrina, what was most surprising to you?
When I first came back from California, it was right after Hurricane Katrina. I was surprised by the lack of people, services, and utilities. The city was empty, but fairly safe. There were a lot of members of various military and police organization but very few women and children. There was a curfew, limited electricity and very few grocery stores were open. Despite those challenges, I was impressed by how gracious and optimistic people were about the recovery.
What’s your favorite place to go to lunch in the CBD?
City Greens on Poydras. They have healthy stuff like wraps and salad… I like traditional New Orleans food, but City Greens is a welcome addition to the area.
How do you typically get to work?
I usually drive to work, but sometimes I ride my bike or walk to the ferry. I live in Algiers’s Point so I have three options. They all take about the same amount of time.
Favorite festival food?
The crepes from Muriel’s at French Quarter Fest are my favorite.