Fresh on the heels of the opening of its three new attractions, The National WWII Museum just counted more than 100,000 visitors since the start of 2010 with an all-time high in March of 43,301. This attendance figure is triple the figure from March 2009.

The Museum’s agencies of record, Peter Mayer and Sandy Hillman Communications, were instrumental in achieving visitation success by garnering publicity and increasing awareness about one of the Crescent City’s cultural gems. The two firms’ integrated marketing and public relations effort leveraged the opening of the Solomon Victory Theater, Stage Door Canteen and the American Sector restaurant in November, and more recently the March premiere of HBO’s epic miniseries The Pacific, to place newsprint, web and TV coverage about the Museum in such media outlets as the Associated Press, the TODAY show and USATODAY.