Last Tuesday, Feb. 23, in Charlotte, N.C., Reily Foods’ JFG Coffee and its local preservation advocacy partner, Historic Charlotte, Inc. (HCI), hosted a joint press conference announcing the return of a famous, historic JFG sign to the city’s skyline. In addition, the two partners unveiled a new program known as Save Our Signs Charlotte, designed to preserve the city’s vintage signs. Peter Mayer Public Relations planned and staffed the news conference, held at Ratcliffe On The Green in Uptown Charlotte.

The event drew the attention of all five local TV networks, which featured the story in multiple newscasts that evening. Click here and here to view coverage. FOX TV also featured the event as a follow-up story the next morning. Print coverage appeared in The Charlotte Observer and USA TODAY.