This week kicks off the 24th year of “Christmas New Orleans Style,” a month-long celebration of the season and the senses, featuring free evening concerts, caroling in Jackson Square, cooking demonstrations and more than 100 other holiday events. New Orleans Tourism Marketing Corporation held a press conference earlier this week to start the festivities and unveil Peter Mayer’s new campaign promoting the celebration.

The campaign includes a TV spot that aired in Memphis, Jackson, Birmingham, Mobile and throughout Louisiana, as well as full-page print ads that ran in weekly magazines in Atlanta, Houston, Dallas, Memphis, Jackson, Birmingham and Louisiana. The ads highlight the many events and festivities of “Christmas New Orleans Style” and invite people to visit NewOrleansOnline.com to plan and book their holiday trips.