We’re excited about several best-in-class features that Google recently added to their free Google Analytics tool. Notably, they have improved users’ abilities to create site goals and track progress against them. The tool has increased the number of goals allowed per profile, introduced tabbed goal sets for easy organization and developed two new engagement goals: time on site and pages per visit. The new goal types will allow us to more easily understand how our sites and their content are performing.

Peter Mayer uses Google Analytics for several of our clients that can’t support an enterprise-level solution. Google’s new engagement metrics will aid our site-optimization efforts by allowing us to provide clients with valuable information about the performance and functionality of their sites.

More info at: http://analytics.blogspot.com/.