When longtime client CenturyTel completed its merger with EMBARQ in July, it became the country’s fourth-largest telecom and retained Peter Mayer Advertising as its agency of record. Headquartered in Monroe, La., CenturyLink is a Fortune 200 company with a footprint spanning 33 states. The CenturyLink brand launch positions the combined companies as an industry-leading communications provider built on the premise that we’re all stronger when we’re connected. Brand launch tactics included television, online, direct mail, out-of-home, and retail. Customers can learn more about the brand launch at www.strongerconnected.com.

As part of the merger and brand launch, Peter Mayer helped CenturyTel and EMBARQ integrate their two websites, building a single resource for customers to shop, pay their bill and get support. Find CenturyLink on the web at www.centurylink.com.