(NEW ORLEANS, LA – January 28, 2008 ) – Peter A. Mayer Advertising, Inc. the region’s largest full-service agency, has been named the agency of record by Piccadilly Restaurants, LLC, one of the largest cafeteria chains in the nation, headquartered in Baton Rouge, La.
Peter A. Mayer Advertising was selected after a competitive review that included a number of top agencies from the Southeast.
“Peter A. Mayer Advertising is honored, proud and very excited to be working with Piccadilly, a Southern favorite for home-style food and great value,” said Mark Mayer, president of Peter A. Mayer Advertising. “The Piccadilly brand stands for integrity, and exceptional quality and value—assets that resonate with consumers today. It’s a great platform on which to build.”
“Peter A. Mayer Advertising is a creative, collaborative and dynamic agency, that understands the way we do business,” said David Green, Piccadilly CEO. “We look forward to seeing this partnership build on the great Piccadilly tradition in a new and innovative way.”
Piccadilly operates 130 cafeterias offering freshness, quality, variety and value that made the original Piccadilly a Baton Rouge tradition. T.H. “Tandy” Hamilton founded the cafeteria chain in 1944 with a single small café and cafeteria. Currently, Piccadilly has over 5,000 team members in 15 states, primarily in the southeast and Mid-Atlantic regions.
David Crane, vice-president and management supervisor of Peter A. Mayer Advertising, will head the account that is also staffed by Josh Mayer, creative director; Cinda DiMaggio, account supervisor, and Nick Steger, account executive. Others working on the account include:
Laurie Blakeley, senior art director; Julia d’Hemecourt, associate art director; Maureen Bongiovanni, copywriter; Jordy Luft, media director; Jerri Roscoe, media buyer; and Kristian Sonnier, senior PR account executive.
Peter A. Mayer Advertising Inc. was founded in 1967 with three employees and $200,000 in annual billings. Today it is one of the largest full-service advertising, public relations and marketing agencies in the Gulf South, with a staff of more than 120 professionals and annual billings of more than $70 million. Peter A. Mayer Advertising specializes in all areas of advertising, marketing, direct response, interactive, public relations and promotions. Its client list includes local, regional and national accounts.