Louisiana Tourism

Brand Case Study

Industry: Tourism, Attractions & Hospitality Media Types: Broadcast, Print

Travelers looking for real, un-Disneyfied cultural experiences can find them in Louisiana – in restaurants, at street festivals, in grand plantation homes and in charming towns all across the state. By creating campaigns that showcased that there’s more to Louisiana than Bourbon Street and beads, we helped the state become one of the country’s most successful and fastest-growing tourism destinations.

TV/“Pick Your Passion” campaign/“Come Fall in Love with Louisiana All Over Again” campaign/“This Is My Louisiana” campaign
TV/“Pick Your Passion” campaign/“Come Fall in Love with Louisiana All Over Again” campaign/“This Is My Louisiana” campaign