Marucci Sports

The new MarucciSports.com couldn’t just be an efficient e-commerce site. And it couldn’t just deliver a brand experience. It had to do both. So it was critical that the new Marucci site bring the brand to life while offering an experience that would efficiently move users from the home page to a sale. To achieve this on both desktop and mobile, we started UX design at the product level, ensuring a seamless purchasing process. We then worked backwards through the user flow, infusing the brand tone and look to achieve a fully branded experience.