Marucci Sports

A true brand experience touches everything from the website to the print ad to the product itself. When it came time to design some of Marucci’s newest bats – Elite, Black 2 and One – we had the opportunity to bring the spirit of “Honor the Game” to these bats. But for this design project, we didn’t start with design. We started by gaining an understanding of the culture of hitting. This knowledge informed us in developing the unique design elements for each bat that would give hitters more confidence at the plate.