The New Orleans Jazz & Heritage Festival

New Orleans at Its Fest

Industry: Tourism, Attractions & Hospitality Media Types: Broadcast

Jazz Fest isn’t just a music festival. It’s a seven-day celebration of New Orleans culture. To announce the 2013 Jazz Fest lineup we created a video that illustrated how entrenched Jazz Fest is in the local culture by displaying band names throughout the city – on restaurant menu boards, street signs, buildings, streetcars, etc. This evocative video was designed to make viewers crave a visit not just to Jazz Fest but to New Orleans itself.