Sazerac

Rich & Rare Reserve was developed by the Sazerac Company as an alternative to other high-end whiskies that are sold at higher price points. We knew that Rich & Rare wasn’t likely to compete as a “Friday night” whisky, one you order when you’re out with friends. Instead, we wanted to position it as an everyday whisky, a go-to whisky for when you’re not trying to impress, but still want great quality.