Zatarain's

For the second year of the Zatarain’s Butterfly Shrimp promotion at Popeyes restaurants, Zatarain’s wanted to build on the previous year’s success while growing its social following. Using Vine, we were able to tell fun, highly shareable, six-second stories that generated excitement for the return of Popeyes Zatarain’s Butterfly Shrimp, while urging people to follow and retweet for a chance to win a trip to New Orleans.