Family. Honesty. Hard work.
Sanderson Farms began as a small company founded on these simple American values. They’ve grown significantly in size but, today, it’s those same values that guide every decision.
Through research, we found that Sanderson Farms’ core consumers have strong values and a patriotic streak. Never are those ideals more palatable than during the holidays. Starting with the 4th of July, we created a song that captures those beliefs and a video that reflects the spirit of the holiday. The result? “I Believe,” an ode to both America and those shared American values that Sanderson Farms and our country hold so dear. Watch the spot here.