Unlocking New Possibilities with Cultural Context

This diagram reflects how we build strategies at Peter Mayer for our major clients. It formalizes the integration of cultural context into our internal processes and how we present unified brand and media strategies to clients.
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Making Sense of the “Selfieconomy”

A cultural opportunity can be defined as an opportunity that leverages a particular phenomenon or behavioral shift. In this blog post, we’re looking at selfies, seen today as the pinnacle of narcissism (which literally translates to “self love”). Marketers began incorporating selfies into their campaigns as early as 2014, with Samsung having a seminal moment in 2013 during Ellen Degeneres’ selfie at the Oscars that year.
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Peter Mayer’s Approach to Content Marketing

Content marketing requires a significant investment to be successful. There are pitfalls for brands that rush into it, and failing in these endeavors is a very public affair. An agency is vital for guiding brands through new content-focused marketing. Peter Mayer understands the content publishing cycle, and has a 360-approach brand strategy and a track record for growing business. We understand a solid content strategy is the backbone for any content marketing plan.
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Antoine’s Celebrates 175th Anniversary

Recently, the Public Relations team at Peter Mayer Advertising has been working with Antoine’s Restaurant for the celebration of its 175th anniversary. The holistic public relations program surrounding the milestone included a kickoff press conference, Manhattan national media tour, a formal James Beard House dinner, and strategic outreach to select publications and media outlets throughout the year.
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Using Cultural Cues to Propel Your Brand

Merriam-Webster recently announced “culture” as its Word of the Year for 2014, based on the number of searches at merriam-webster.com. This came as no surprise to us at Peter Mayer. We understand the power of culture, and that understanding is fundamental to the work we do.
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If your resolution is on the line, call 1-844-8-NEW-YEAR.

At Peter Mayer we’re committed to helping our clients reach their goals. Normally that means uncovering a brand’s cultural opportunity to connect with consumers and generate results. But this year we figured why not help our clients and friends reach their personal goals as well.
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How much would your customers pay for a T-shirt with your logo on it?

Have you ever wondered what motivates a consumer to purchase and wear logoed t-shirts? Is it fashion? Comfort? Or something deeper?

Could it be a declaration of their values? A statement about their cultural identity?
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Peter Mayer Shares a Slice of Mardi Gras

Clients and friends of the agency will receive a sweet surprise (spoiler alert) this week when king cakes, the traditional sugary treat of Mardi Gras, are delivered to their offices.

Sending king cakes during carnival season is a Peter Mayer tradition started by Mark and Josh back in the early ‘90s as a unique way to communicate with our few out-of-town clients that we would
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Frequent traveler wants more than a mint on her pillow: She wants the truth.

I don’t like sleeping in hotels; I feel more comfortable in my bed at home. But I love to travel. It’s a conundrum at best. If I travel frequently to a particular destination, I pick one hotel and always stay there.

Why? I know exactly what I’m getting and I feel good about that. Many travelers choose a destination (or a conference or event destination is chosen for them) …
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400 lbs. of crawfish. 200 lbs. of shrimp. And the beer? We ain’t counting.

Louisianians wait all year for crawfish season and celebrate its arrival every spring with crawfish boils. Gatherings vary in size and location, from backyards to parks to restaurant courtyards, but no matter the locale, the crustacean celebrations always include great food, cold beer and good friends.

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We walked, they woofed: Louisiana SPCA’s 2013 Dog Day Afternoon

On Sunday, April 7, a team of Peter Mayer employees and their four-legged friends walked in the Louisiana SPCA’s annual Dog Day Afternoon fundraising event at City Park. The Louisiana SPCA is a private non-profit animal welfare organization that advocates for the animals of Louisiana through innovative programs, educate and services.

Peter Mayer is known for our “open dog”
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#31DaysofApril: April and Peter Mayer fight childhood cancer

On March 23, 2013 ten Peter Mayer employees shaved their heads to help fight childhood cancer. Led by the St. Baldrick’s Foundation, an organization committed to finding a cure for childhood cancer, the annual shave-off helps raise funds for cancer research.

This year, the event was held in Mid-City at
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Celebrating 2012, an outstanding year of advertising

2012 was an outstanding year for Peter Mayer, one that we are incredibly thankful for. Thankful for our growth as an agency to 200 employees, people committed to doing great work; thankful for one of our most
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Peter Mayer celebrates 45 years of great work

September 7, 2012 marked the 45th year that Peter Mayer has delivered great work to its clients. That’s 45 years of insightful thinking, compelling creative work, late-night inspiration, big pitches and 45 years of measurable results for our clients. Our celebration took place at the
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We head out for an evening at the ball park

Every summer we head out to Metairie on a warm night after work to take in a Zephyrs game. We bring our spouses, our kids, our significant others, our roomies. We eat hot dogs and drink beer. We might even watch the game. This year, those of us watching
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On the other side of the wall

Living in New Orleans, you get used to the traditional sounds of the city—the streetcar, the brass bands playing in parades that seemingly pop up at random times on random streets for random reasons, the regular summer afternoon thunderstorms and the riverboat horns. But there are also some less traditional sounds that have become a big part of my little world in the back corner office at 324 Camp St.
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Peter Mayer celebrates Independence Day

This year, our 14th annual Independence Day poster is a salute to American optimism, the spirit that has driven our nation to some of its most glowing achievements and through some of its most trying times.
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What does your favorite snowball flavor say about you?

Some cities mark the change in seasons with the first snowfall or the colorful transformation of foliage. In New Orleans, kids and adults alike know it’s summertime when the snowball stands that dot the
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Silly games, good eats and philanthropy at agency crawfish boil

Spring is a good season at Peter Mayer. You get to wear shorts to work twice. (If you want.) Once for “Everyone-gets-a-ticket-to-Jazz-Fest! Day” and once for the annual crawfish boil.

For the past 32 years, we have closed early on a spring Friday to spend the afternoon eating crawfish and enjoying an Abita (or
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It’s Mardi Gras – You better believe Peter Mayer is closed

It’s no secret that Mardi Gras is a big deal in New Orleans – and for Peter Mayer staffers, too! We took a quick poll of our employees to see how they do Mardi Gras. Here are the stats, their advice, and some of their funny answers.
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We resolve to be 100 times better

1. we resolve to recycle everything but ideas.
2. we resolve to be brief and stay on brief.
3. we resolve to make all 140 characters count.
4. we resolve to stare less at little screens and focus on the big picture.
5. we resolve to change the things we cannot accept.
6. we resolve to grow bigger without feeling bigger.
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Peter Mayer throws 2011 holiday party

Peter Mayer celebrated the holidays and the end of a successful year at the agency’s 2011 holiday party, held Friday, December 16, at the House of Blues.

The Bill Malchow Trio provided entertainment, and President Mark Mayer briefed employees on the agency’s accomplishments in 2011, a year of unprecedented growth for the
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Peter Mayer live streams Mardi Gras

It’s Mardi Gras morning, and the celebration has begun. Parades are starting to roll, the streets are filling with costumed revelers, and it’s only just begun. For people unable to be in New Orleans
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Agency celebrates Josh Mayer’s 50th birthday

Weeks of planning by a 30-person steering committee and a trio of prestigious think tanks resulted in a birthday “event” hailed by media and industry insiders as a “stunning achievement” and “delicious.”

The scale of
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Peter Mayer spreads holiday cheer to local family

In the spirit of the holidays, Peter Mayer staff members recently rallied to help a local family down on their luck since Hurricane Katrina.

The Jones family lost their house in the flooding that followed
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