Peter Mayer Advertising experts talk Super Bowl ads on WWL-TV

Advertising professionals from Peter Mayer appeared in-studio on WWL-TV to assess Super Bowl ads the morning after the big game on New Orleans’ CBS TV station. Peter Mayer’s Chief Creative Officer, Josh Mayer, and Interactive Media Director, Jeremy Braud, appeared with news anchor Eric Paulsen and discussed the Audi and Hyundai spots, among others. While also generating lots of online chatter on social media channels like Twitter, Mayer and Braud felt the GoDaddy.com spot was a great example of advertising that provided shock value and reaction but not necessarily reaction that effectively sells the brand. Folks on the WWL-TV set agreed that the commercial had a bit of a gross factor. Mayer and Braud also discussed what went
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Codemkrs SUPER Challenge = Success

More than 50 code developers and designers spent the weekend at Peter Mayer’s office to work around the clock on a hack-a-thon competition to build the best apps for Super Bowl XLVII. The coders developed eight apps. All apps were presented to a panel of judges, which included political strategists James Carville and Mary Matalin.

First place went to an app that shows users which nearby restaurants have available seating. Second place went to an app that identifies live music taking place in real time across the city. Third place went to an app that allows live music fans to tip performers through electronic payments on their smartphones. A special $1,000 prize was given to the makers of an app that allows users to identify amenities found
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Peter Mayer hosting Codemkrs SUPER Challenge this weekend

This weekend, Peter Mayer will host the Codemkrs SUPER Challenge here at our Camp Street office. This is a first-of-its-kind Super Bowl hackathon. It will be a gathering of 50 to 100 developers and designers from around the country, who will work out of our office for 48 hours to develop apps that will make the New Orleans experience more
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An Agency Gift Guide: What to give an advertising or public relations professional for the holidays

Advertising and public relations professionals can create an ad, write a press release, or post a perfect status update in their sleep, but may come up short when communicating what’s on their list this holiday. We surveyed 116 of our colleagues to find out what they
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Mods, apps and miles: Notes on training for Bike MS

Last month, 18 Peter Mayer employees completed Bike MS, each riding 150 miles to help raise money for Multiple Sclerosis research. We caught up with a few of them before the big weekend and learned just what it takes to accomplish such a feat.

What is your name and what do you at PM?
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Spokespeople with a cause. Raising dough and having fun.

Come the first weekend in October, more than 20 Peter Mayer staffers will don helmets, settle into the saddles and push their bikes and bodies to the limit of no retreat, no return. (Well, probably not).

The team: Peter Mayer Spokespeople

The fun: Two-day 150-mile Bike MS ride from Hammond, La., to McComb, Miss., and
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Life lessons and hurricane hints

I’m a Hurricane Betsy survivor.

In 1963, my family didn’t evacuate, even though it was a Category 4 storm. Where would we go? One grandmother lived in the other half of our shotgun double, the other grandmother lived across the street, and my aunt was around the corner. No one evacuated—leaving the city was an expensive and unheard-of proposition.

After the hurricane had finally passed, I remember my mother standing in the kitchen, submerged in two feet of water. She used the rotary dial phone mounted on the wall to call a friend across town to arrange a pick-up for
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Indelible Ink – Thoughts on the storm, seven years out

Along with satsumas and crawfish, hurricanes develop seasonally as part of an annual natural cycle that shapes South Louisiana’s distinctive cultural character. The season brings with it a special vocabulary, both visual and verbal, of storm surge and blowing palmettos. Once again, these familiar sensations have returned with the development of Hurricane Isaac. Though this storm is turning out to be a milder one, it reminds us of important lessons learned and keeps us on our toes. These things are as much a part of life here now as they were for the generations that preceded us.
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Introducing our newest quarters

In February, we told you a little about the build-out of the last parts of our three conjoined buildings in the 300 block of Camp St. Recently, we finished remodeling another corner of the second floor. Here it is.
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Peter Mayer plays key role in UX for Good Conference

Peter Mayer will play a key role in the UX for Good Conference, May 2 – 4 in New Orleans.

User experience designers (UX designers) from across the U.S. are convening in New Orleans to construct models to address two big problems facing the New Orleans music community: adapting its unique artistic mix to the digital economy and ensuring support for musicians who fall on hard times.

The UX for Good team is comprised of: Rob Chappell, VP, Interactive Director at Peter Mayer, Carolyn Chandler – Director of UX at Manifest Digital, Bill DeRouchey – UX Consultant, Brynn Evans – UX Designer for Google+, Ryan Freitas – Co-Founder of about.me, Lee-Sean Huang – Design Strategist at Purpose, John Kenny –
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Media department announces another new research resource

Peter Mayer recently added Hall’s Reports to its portfolio of in-house secondary research resources. The company, founded in 1938, provides in-depth editorial content analysis for over 100 well-known publications in 22 major classifications and 230 subcategories including apparel, business, health and travel. Among the titles monitored are Bon Appetit, Fortune, Inc., National Geographic, The New Yorker, People and Smithsonian.

Hall’s Reports provides print media planners with valuable insights into the publications they are reviewing and considering for purchase. For example, advertising clutter can be assessed through current and historically trended Advertising/Editorial Ratio runs. Or, it can be used as an additional way of determining a book’s editorial
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How do you raise money for the LA/SPCA? Mix Mardi Gras beads and a snowball

Meet Snowball: it is a sculpture made to resemble the dogs that kids in New Orleans make out of Mardi Gras beads. Snowball will ultimately be auctioned off as part of the Louisiana SPCA’s (LA/SPCA) Paws on Parade public art fundraiser
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Build out of new office space complete

Since 1980, when we moved to the 300 block of Camp Street, or Newspaper Row in what is now New Orleans’ Central Business District, Peter Mayer has been steadily expanding. We started out with 20 or so employees in an old printing/newspaper building at 324 Camp and only occupied 3 of the 4 floors. Soon we grew to fill all 4 floors. Then in 1996, we grew into the adjacent
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Media department announces comScore Research partnership

Peter Mayer’s Media Department recently began a multi-year partnership with comScore Research further enhancing the agency’s portfolio of research tools. comScore is a leading source of digital marketing intelligence used to plan and implement more effective and efficient interactive media plans. Via a robust national panel of online users, the company provides relevant insights into consumer behavior and attitudes media preferences, demographic characteristics, and lifestyle profiles as well as the online competitive arena.

The tool can generate a variety of reports, and among them are: trenders, a report that delivers insights into the habits of online users over time; source/loss, a report that examines what is drawing visitors to
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New Louisiana license plate commemorates bicentennial

As the state of Louisiana prepares to celebrate its 200th year of statehood, Louisianians will get an assist from the Peter Mayer design team in displaying their bicentennial pride.

Louisiana became the 18th state to
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Peter Mayer Advertising Partners With DoubleClick by Google®

Peter Mayer has partnered with DoubleClick, a Google company, to deliver and track online media campaigns. The new partnership will afford greater digital control and distribution of online campaigns and give clients unique insight
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New Orleans Saints Are Super Bowl Bound

For the first time in franchise history, long-time Peter Mayer client the New Orleans Saints are the NFC champions and are heading to the Super Bowl in Miami on Feb. 7. After an electrifying
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Ad Club of New Orleans Requests Contest Entries

The Ad Club of New Orleans has issued its Call for Entries for the 2009-2010 NOLA ADDY® Awards competition. The organization, celebrating its 100th anniversary this year, is one of the oldest active professional
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Peter Mayer Congratulates the Saints on 12-0!

It’s no secret that the New Orleans Saints’ 12-0 record is the best season start in the franchise’s history. But just like all true New Orleanians, here at Peter Mayer, we’ve been Saints fans
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Peter Mayer’s Email Service Provider, Silverpop™, Celebrates 10 Years

This month marks a decade for Silverpop, Peter Mayer’s email and engagement marketing solutions provider. The multimillion-dollar corporation has expanded from its humble beginnings in an Atlanta apartment to offices across the
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