Kennedy Space Center Takes Over Twitter for The Martian

The Kennedy Space Center Visitor Complex is a real working NASA facility actively preparing future missions to Mars. So with the release of the highly anticipated film, “The Martian,” we thought it was only natural for the brand to take to Twitter – in its debut advertising on this platform – and engage in the conversation and buzz.

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Peter Mayer After Hours – Alexis Vicknair

Peter Mayer was recently named one of New Orleans CityBusiness magazine’s Best Places To Work for the 9th time. One reason? Because the agency is made up of interesting people who are not only creative on the job but in their personal lives – and that makes working here fun.

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Peter Mayer After Hours – Marc LaPorte

For 10+ years, his day gig has been Senior Proofreader here at Peter Mayer. Since 2005, After Hours, he has played keyboards and electronic samplers in Metronome The City.

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Culturally Relevant Work Drives Results For Peter Mayer Clients

Domestic travel & tourism spending growth was forecast to rise from 3.1% in 2014 to 3.7% in 2015*. So why are Florida’s Emerald Coast and Asheville, North Carolina both growing at double-digit rates?
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Agency Takes Tourism Expertise to New Heights

Peter Mayer is proud to announce that we have been named agency of record for the Asheville Convention and Visitors Bureau in North Carolina. Asheville, the jewel of the Blue Ridge Mountains, recently garnered a spot on Good Morning America’s list of the “Ten Most Beautiful Places in America.”
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I Believe

Family. Honesty. Hard work.

Sanderson Farms began as a small company founded on these simple American values. They’ve grown significantly in size, but, today, it’s those same values that guide every decision.

Through research, we found that Sanderson’s core consumers have strong values and a patriotic streak. Never are those ideals more palatable than the holidays.
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Peter Mayer and Zatarain’s are the first to use iBeacon Technology

When Apple rolled out iBeacon, a product that, according to the tech leader, “enables an iOS device or other hardware to send push notifications to iOS devices in close proximity,” we immediately thought of possible application for our clients.
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You’ve heard of TED. Now there’s PETE.

“If copy doesn’t matter anymore, why aren’t your headlines ‘lorem ipsum’?” – so asked Lori Archer-Smith, Associate Creative Director/Copy, in her presentation on the role words play in the digital age. An animated Q & A immediately followed as writers, art directors and social media managers battled over the pros and cons of today’s advertising trends, …
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Fest Happily Ever After

Two weeks ago the 2014 New Orleans Jazz & Heritage Festival talent announcement video went live and if you’re like us, you can’t get enough of the video or its soundtrack.

“This is the way to announce a lineup!” one fan stated.
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Zatarain’s Chooses Vine for Latest Social Media Campaign

Popeyes Louisiana Kitchen and Zatarain’s are two brands rooted in the culture of New Orleans. Their partnership on the best-selling Zatarain’s Butterfly Shrimp at Popeyes locations nationwide is a natural fit, and customers responded with great interest.
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Peter Mayer PR Secures a Heroes’ Welcome for the Doolittle Raiders

Whiskey Pete. The Ruptured Duck. Whirling Dervish. The Fickle Finger of Fate. These were the names of just four of the 16 B-25 bombers flown in the famous Doolittle Raid on April 18th, 1942.

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New Orleans At Its Fest! Agency Launches 2013 Jazz Fest Video

The New Orleans Jazz & Heritage Festival starts this weekend and we’ve been looking forward to it since we launched its much-anticipated 2013 talent announcement video in January. Created by Peter Mayer, the video had viewers liking, commenting, sharing and dancing from the very first click.

“Best. Announcement. Video. Ever!” one fan posted.
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Record Number of Visitors Storm The National WWII Museum

Peter Mayer has helped The National WWII Museum set a new monthly attendance record. The world-class museum attracted 54,198 visitors in March, the highest number in its 13-year history – 23% more than the previous record of 44,800 set in March 2012.

The increase in visitation can be credited in part to a new ad campaign the agency launched for the museum to promote the new US Freedom Pavilion: The Boeing
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Peter Mayer Selected As Okaloosa County Tourism Development Department’s Agency of Record

Okaloosa County Florida, through the Tourism Development Department (TDD), has selected Peter Mayer Advertising to promote Okaloosa County as a world-class travel destination.

“We are excited to bring our destination marketing expertise to Okaloosa County,” said Mark Mayer, president of Peter Mayer. “Working with the TDD, we hope to showcase the exceptional cultural assets and attractions Okaloosa County has to offer every visitor.”

“Over the past month, Peter Mayer has already proved to be a terrific partner for the TDD,” said Dan O’Byrne, director of
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Zatarain’s feeds victims of Hurricane Sandy

In the aftermath of Hurricane/Superstorm Sandy, I sat watching the news in shock at the sheer devastation in the Northeast region. There were many scenes similar to what we had experienced after hurricanes Katrina and Rita.
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Putting our cars to work for our clients

Working in partnership with adverCar, a national transit media company, Peter Mayer employees recently volunteered to prominently display some of our clients’ brand messages on all four panels of their cars. As our employees go about their daily lives – stopping by the grocery and the gym, going shopping or simply driving to and from work – they’re helping our clients deliver
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New Orleans Tourism print campaign gets update for 2012

Last month, we launched an update to our 2011 “You’re Different Here” campaign for New Orleans Tourism Marketing Corporation. The cornerstone of the campaign is a series
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GO NOLA from anywhere

New Orleans Tourism Marketing Corporation came to us with an opportunity: build a unique mobile user experience that gives people access to New Orleans, from anywhere. While designing and building the app, we knew that the user interface would be key to its success. Interactive Creative Director John Pucci and Senior Interactive Developer Matt Kyte used navigation to create an app that focuses on user experience.

GO NOLA became more than an app—it became a guidebook, navigator, entertainer, restaurant guide and event calendar rolled into one. With customizable options for discovering where to eat and what to do, GO NOLA allows users to dictate their experiences inside the app while on the streets of New Orleans. Augmented reality adds a hip factor to finding that hole-in-the-wall place a tourist will tell his friends
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CBS This Morning features story on Marucci Sports’ bats

Opening day of the Major League Baseball season is one of the most highly anticipated days of the year for baseball fans.

Peter Mayer Public Relations worked with Marucci Sports founders and CBS news producers and crew to tell a great American story for a great American pastime on opening day.

More than 300 current major league players swing Marucci bats. This seven-minute news segment on CBS This Morning gave millions of viewers around the U.S. a behind-the-scenes look at the beginnings and current growth of Baton Rouge-based Marucci Sports, and explained how a company that started just 10 years ago in a backyard toolshed is growing because of its relentless commitment to quality and innovation.
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The National WWII Museum, Peter Mayer PR announce two expansions

Torrential downpours in the New Orleans Warehouse District didn’t stop The National WWII Museum from announcing two major developments in its ongoing expansion. On March 22, the museum topped off the US Freedom Pavilion: The Boeing Center with a piece of steel signed by war veterans. At the same time, local, state and federal leaders broke ground on the next major pavilion, Campaigns of Courage: European & Pacific
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GE Capital adds to New Orleans tech sector, Peter Mayer plans announcement

Friday, Feb. 17, GE Capital entered the ranks of a number of companies joining New Orleans’ rapidly growing technology sector. GE Capital announced it will create 300 new jobs over the next three years, with average salaries ranging from $60,000 to $100,000.

Peter Mayer Public Relations assisted in the planning and execution of the
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Pearl Harbor Anniversary brings national attention to World War II Museum

December 7, 2011, marked the 70th anniversary of the attacks on Pearl Harbor. To commemorate the event, The National World War II Museum in New Orleans opened a new exhibit, hosted special programming and held The International Conference on WWII. Naturally, the Peter Mayer Public Relations team felt a focus would be on Hawaii, but the team was able
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PR team earns news coverage for Superdome

Sporting events often put New Orleans in the national spotlight, but earlier this month, the circumstances were unique. On Saturday, Jan. 7, the New Orleans Saints hosted the Detroit Lions in the Mercedes-Benz Superdome for an NFL playoff game. Just 48 hours later, the Dome featured a repainted field and new signage and banners for the BCS National Championship. These events required complicated planning
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Agency finds creative use for new Twitter functionality

Twitter recently launched user galleries, and Peter Mayer was quick to find an innovative way to implement the new functionality for clients.

User galleries aggregate Tweeted images into an organized grid displaying the user’s 100 most recent images. Twitter launched user galleries in August to boost its “stickiness” factor, the quality that keeps
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Agency launches new website for GNO, Inc.

Long known as an area that knows how to play hard, the New Orleans region has recently been gaining attention as one of the hottest places for entrepreneurial growth – as it turns out, New Orleanians know how to play hard and work hard. Through our work with Greater New Orleans, Inc. – a regional economic development agency
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