DON’T MISS A BEAT.

Why male-focused brands should join Pinterest

A collective sigh rings out through the meeting as I explain Pinterest’s power to a group of all male coworkers. Just something your wife, sister, female coworker, or daughter does, you say? Don’t be so fast to dismiss the social network.

Launched three years ago, the relatively new virtual pinboard shares photos and links. While most men consider the site a time suck,

Currently on par with Twitter in regard to the number of users, according to a recent PEW study, the social network has more to offer than just the latest bridal dress fashions and jewelry trends. It is a site that men and
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Goodbye “mobile use case,” hello mobile all the time

I recently read Karen McGrane’s Mobile Content Strategy, which could just as well have been billed a pump-up speech. I highly recommend you get your hands on it, now.

Industry folks have been talking about “the year of mobile” for, well, years. Whether it was really last year, the year before, this year … it doesn’t matter. It’s happening now.

We’ve finally tipped the scales of smartphone ownership, with more than 50 percent of U.S. mobile phone users owning smartphones. But that’s not surprising; we’ve been watching that number creep toward 50 at a predictable pace. More interesting is the increase in mobile content consumption –
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Peter Mayer takes home 33 awards at 2013 ADDY Awards

On Saturday, February 23, the New Orleans advertising community came together to celebrate our best creative work at the Advertising Club of New Orleans’ 2013 “ADDYs.” Hosted at The Cannery, a stunning Mid City venue, the night started with cocktails and an opportunity to mix and mingle with our well-dressed peers from all around the city.
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Celebrating 2012, an outstanding year of advertising

2012 was an outstanding year for Peter Mayer, one that we are incredibly thankful for. Thankful for our growth as an agency to 200 employees, people committed to doing great work; thankful for one of our most
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