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Oct. 13th, 2015

Unlocking New Possibilities with Cultural Context


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This diagram reflects how we build strategies at Peter Mayer for our major clients. It formalizes the integration of cultural context into our internal processes and how we present unified brand and media strategies to clients.
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Sep. 30th, 2015

Making Sense of the “Selfieconomy”


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A cultural opportunity can be defined as an opportunity that leverages a particular phenomenon or behavioral shift. In this blog post, we’re looking at selfies, seen today as the pinnacle of narcissism (which literally translates to “self love”). Marketers began incorporating selfies into their campaigns as early as 2014, with Samsung having a seminal moment in 2013 during Ellen Degeneres’ selfie at the Oscars that year.
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Sep. 30th, 2015

Peter Mayer Selected as Best Place to Work


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Peter Mayer has been selected as one of New Orleans CityBusiness magazine’s “50 Best Places to Work” for 2015. This year marks the ninth time the agency has made the list, with previous nominations in 2003, 2004, 2006, 2009, 2011, 2012, 2013 and 2014. Because of the nomination, the agency will be profiled in a special feature CityBusiness will publish in its Dec. 11 edition.
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Sep. 28th, 2015

Peter Mayer’s Approach to Content Marketing


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Content marketing requires a significant investment to be successful. There are pitfalls for brands that rush into it, and failing in these endeavors is a very public affair. An agency is vital for guiding brands through new content-focused marketing. Peter Mayer understands the content publishing cycle, and has a 360-approach brand strategy and a track record for growing business. We understand a solid content strategy is the backbone for any content marketing plan.
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