DON’T MISS A BEAT.

The Peter Mayer Kool-Aid: Just the right flavor

A little over a year ago, I flew from Philadelphia to New Orleans to meet many of the people that would become very near and dear to me in just a short time.

Let me put a caveat on that sentence: “near” can admittedly sometimes be a little too close, and the “dear” part – well, there are, of course, moments when that’s not really the case. But most days, I thank my lucky stars that I get to barrel down the halls with the bulldogs and mad scientists that I do.

After numerous interviews, a blood oath to the city of New Orleans (that part was my favorite) and confirmation that my character
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An Agency Gift Guide: What to give an advertising or public relations professional for the holidays

Advertising and public relations professionals can create an ad, write a press release, or post a perfect status update in their sleep, but may come up short when communicating what’s on their list this holiday. We surveyed 116 of our colleagues to find out what they
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Zatarain’s feeds victims of Hurricane Sandy

In the aftermath of Hurricane/Superstorm Sandy, I sat watching the news in shock at the sheer devastation in the Northeast region. There were many scenes similar to what we had experienced after hurricanes Katrina and Rita.
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Nobody buys nuttin’ from anyone they dern’t like

Please forgive me, but I am inadvertently training the next generation of marketers at my house. My 14-year-old daughter and 12-year-old son are seasoned ad critics. And neither is shy about sharing his or her deep and insightful observations with anyone who will listen.

“Dad, watch this commercial,” she says. “I love this talking baby.”

Or worse, from my son: “This song rocks. Internet Explorer is boss.”

But it’s they who are teaching me.

Beyond what all the metrics and brand
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