DON’T MISS A BEAT.

Perfecting a test plan for digital advertising

Creating a test plan for digital advertising can be a daunting task that forces the tester to ask a lot of questions. But that’s the point. As a tester, you need to ask these questions because you need to know everything. What are you testing? Should this be compatible with non-traditional devices (smartphones, tablets, etc.)? Where are you testing? When should you start testing? How many test cycles are there? These are some essential questions, and exploring them in depth can help set you on the right path.

What are you testing?

This is the beginning. The client comes to you with a request – it may be to build a new
+ read more

Mods, apps and miles: Notes on training for Bike MS

Last month, 18 Peter Mayer employees completed Bike MS, each riding 150 miles to help raise money for Multiple Sclerosis research. We caught up with a few of them before the big weekend and learned just what it takes to accomplish such a feat.

What is your name and what do you at PM?
+ read more

Fifty shades of fact check

Search for “fact check” online and you will find numerous sites ready to debunk a variety of statements by politicians. From fact checking local candidates to presidential candidates, the practice is gaining momentum. And with traditional journalism in survival mode, the information that these entities–which have surfaced at universities and media organizations across the country–uncover is finding an audience.

As a Public Relations professional, it is
+ read more

Peter Mayer’s cheerleading squad and why more companies should have them

Throughout my career at Peter Mayer, I have often been asked if I was a cheerleader in high school. Maybe it’s my endless supply of energy and positive attitude, or maybe it’s
+ read more