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Jan. 29th, 2015

Using Cultural Cues to Propel Your Brand


AzizAli 3.54.49 PM

Merriam-Webster recently announced “culture” as its Word of the Year for 2014, based on the number of searches at merriam-webster.com. This came as no surprise to us at Peter Mayer. We understand the power of culture, and that understanding is fundamental to the work we do.
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Jan. 6th, 2015

If your resolution is on the line, call 1-844-8-NEW-YEAR.


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At Peter Mayer we’re committed to helping our clients reach their goals. Normally that means uncovering a brand’s cultural opportunity to connect with consumers and generate results. But this year we figured why not help our clients and friends reach their personal goals as well.
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Nov. 20th, 2014

Focus on one thing and you won’t get dizzy


Josh Mayer

It seems that almost every six months or so there is another new platform to engage consumers. To steal their time, their eyeballs, their attention. And that can be particularly dizzying for agencies and our clients as we chase consumer behavior the way some disingenuous politicians chase voters. “Research says you like the environment – so do I!” Ugh. Fake and transparent. That’s not what I want advertising to be.
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Oct. 23rd, 2014

The Rise of the Real Mom


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At Peter Mayer, we believe culture is everything. It sets the context for everything we perceive. We’ve been exploring the culture of moms. After all, in the U.S., there are 75 million mothers, all of whom influence 85 percent of their households’ purchases. That’s about $2.1 trillion per year in spending, according to the Marketing to Moms Coalition.
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