Right Brain Media’s Brain Blog recently published its take on the best QR code uses, and Peter Mayer made the list. The QR code effort the agency deployed in support of last year’s “Be the One” campaign ranked No. 19.

The campaign was a response to the Gulf of Mexico oil disaster of April 2010. Women of the Storm, a Louisiana nonprofit group that helped to enact real change in New Orleans after Hurricane Katrina, wanted to use the oil disaster as a catalyst to draw national attention to the region’s ongoing coastal erosion issue.

John Goodman, Alfre Woodard and Drew Brees joined a group of celebrities calling Americans to support coastal restoration in a video scripted, shot and produced by Peter Mayer. The video urges viewers to “Be the One” for coastal restoration by signing the online petition at restorethegulf.com, the results of which were presented to leaders in Washington as evidence of national support.

Peter Mayer developed the petition website, along with an extensive, innovative social media strategy aimed at reaching supporters and gathering signatures. A QR code ran on campaign collateral, window clings, print ads and t-shirts, allowing people to sign the petition quickly and easily using their smart phones.

The initiative garnered wide media coverage, and the petition gathered more than 130,000 signatures, nearly tripling the initial goal of 50,000 signatures.