Peter Mayer Senior Public Relations Account Executive Andrew Nelson was recently awarded the International Association of Business Communicators (IABC) Silver Quill Award in the Social Media category. Nelson received the award for his “Tweeting for Victory” campaign for the National World War II Museum in New Orleans. The campaign enlisted social media to engage younger and digital audiences with a microblog focusing on the impact of World War II today and in history. The Silver Quill Award recognized the results achieved for the museum and the grand opening of its expansion in November 2009.

Nelson received the award at the 2010 Silver Quill Awards Ceremony on Friday, Oct. 29, at the Southern Region Conference in Atlanta. The IABC Silver Quill Awards competition showcased the work of IABC Southern Region members. Judges from across the country evaluated entries based on strategy, effectiveness and creativity.

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