Television and cable posting results for Q2 2011 are in and, as usual, the results are super for Peter Mayer’s clients. Cumulatively, the agency’s Broadcast Buying Group purchased just over 29,000 TRPs for six clients in multiple spot markets across the southeast United States, including Atlanta, Dallas-Fort Worth and Houston. The schedules delivered at an average 99.1% index, just about perfect. The accepted industry standard for posts is a 90-110% delivery with 100% being the ultimate goal.
October 7th, 2011