Peter Mayer’s 14-member media team has a strong track record of delivering impressive results for our clients. Our post-buy analysis for Q309 television and cable schedules proved another big score for the team. The agency’s broadcast buyers negotiated and purchased nearly 19,000 target rating points across multiple spot markets in the southeast U.S. and delivered at an average 99% index. (The standard accepted industry range is between 90% and 110% delivery, with a goal of 100%.) More important, we posted in every DMA we purchased for every one of our clients.
January 19th, 2010