Peter Mayer today announced it hired two new employees in February, continuing the growth pattern that started nearly a year ago.

“These new hires will help us to continue to achieve results for our clients, which is the constant goal at this agency,” said Mark A. Mayer, agency president.

Walt Barron has been hired as Vice President, Strategy Director. Walt comes from McKinney in Durham, N.C., where he was group strategy director, handling accounts such as Nationwide Insurance, Sherwin-Williams and Virgin Mobile. He earned a bachelor’s degree in history from Davidson College and a master’s degree in communications from the Virginia Commonwealth University Brandcenter.

Lauren McCabe has been hired as Associate Director of Social Media. Lauren got her start working in advertising in New York, where she was publicity director for WKCR 89.9FM NY and a consultant for Global Vision, an international media firm. Locally she has worked for Zydeco Media and KODA. She earned a Bachelor of Arts from Columbia University.