The National World War II Museum’s “Road to Victory” brick campaign was launched to help fund a $300 million expansion, which will more than triple the museum’s current size and enable the entire story of the American experience during WWII to be told.

Purchasing a brick gives friends and families of war veterans the opportunity to create a lasting tribute to loved ones who served their country – up to three lines of text for $200 per brick. Bricks purchased by Dec. 1, 2010 will be installed by Spring 2011.

To help promote the brick campaign, Peter Mayer developed an online media campaign, as well as print advertising for national magazines and newspapers in regional markets. The museum has seen a dramatic increase in brick purchases since the campaign launched.

Click here for more information on the National WWII Museum’s Road to Victory Brick Campaign.