Opening day of the Major League Baseball season is one of the most highly anticipated days of the year for baseball fans.

Peter Mayer Public Relations worked with Marucci Sports founders and CBS news producers and crew to tell a great American story for a great American pastime on opening day.

More than 300 current major league players swing Marucci bats. This seven-minute news segment on CBS This Morning gave millions of viewers around the U.S. a behind-the-scenes look at the beginnings and current growth of Baton Rouge-based Marucci Sports, and explained how a company that started just 10 years ago in a backyard toolshed is growing because of its relentless commitment to quality and innovation.