Peter Mayer’s broadcast buying group recently finalized an agreement to continue and enhance its partnership with Strata Marketing, Inc. Strata provides full service media management software to help facilitate broadcast planning, evaluation, buying, billing, reconciliation and posting. The system allows buyers to use Nielsen and Arbitron data to create and place effective and efficient cable, radio and television schedules. The new upgrade, which is in place already, features paperless communication with a station’s software system. This allows for the automatic downloading of avails, proposals, make-goods, orders and invoices, reducing the likelihood of human input error.