December 7, 2011, marked the 70th anniversary of the attacks on Pearl Harbor. To commemorate the event, The National World War II Museum in New Orleans opened a new exhibit, hosted special programming and held The International Conference on WWII. Naturally, the Peter Mayer Public Relations team felt a focus would be on Hawaii, but the team was able to direct much national and international interest to the New Orleans campus and The Museum’s observations.

Media hits included a mention in The Atlanta Journal-Constitution, a radio segment for the BBC, an on-air mention of the exhibit during the highly-rated NBC Sunday Night Football program, and wire stories from The Associated Press and Reuters News agencies moving a few days prior to Dec. 7. Furthermore, local media, including network TV affiliates, talk radio, Twitterers and The Times-Picayune focused on the Museum and its various stories. The Times-Picayune, ran a feature story on the front page of the Metro section on Dec. 5. Weather.com featured an article on the Museum and Pearl Harbor on the website’s home page. In addition to these efforts, an aggressive print outreach in board member markets resulted in prominent and influential op-ed placements in respected metro newspapers across the nation, including those in New York, San Diego, St. Louis, Jacksonville and regional placements in New Orleans, Baton Rouge, Biloxi, Mobile, Pensacola and Lake Charles, among others.