July 20th, 2010

Peter Mayer and Women of the Storm Launch “Be the One”

Peter Mayer is proud to have partnered with Women of the Storm, a non-partisan, grassroots organization formed in New Orleans and South Louisiana in the wake of Hurricane Katrina, for the development of a campaign demanding funding for and implementation of Gulf restoration in the wake of the oil spill disaster.

The “Be the One” campaign, which launched today, includes www.restorethegulf.com, a microsite that encourages visitors to sign a petition and learn more about the cause. The site also hosts a star-studded video featuring Sandra Bullock, Lenny Kravitz, Drew Brees, Dave Matthews and John Goodman, among others.

The campaign is supported by an aggressive PR strategy, a social media presence that includes Facebook and Twitter accounts and a YouTube channel, and by a “Be the One” t-shirt, sold through CafePress. The
t-shirt’s design includes a 2-D barcode that enables people to sign the petition by scanning the code with their smartphones.

We encourage you to visit www.restorethegulf.com to watch the video and sign the petition today.