Peter Mayer has helped The National WWII Museum set a new monthly attendance record. The world-class museum attracted 54,198 visitors in March, the highest number in its 13-year history – 23% more than the previous record of 44,800 set in March 2012.

The increase in visitation can be credited in part to a new ad campaign the agency launched for the museum to promote the new US Freedom Pavilion: The Boeing Center, which opened to the public on January 13. The pavilion’s signature exhibit, Final Mission: The USS Tang Submarine Experience, employs sound, motion and digital graphics to give visitors a taste of the conditions and realities of submarine warfare in the Pacific Theater. In addition, advertising and public relations efforts drew attention to the Boeing B-17E “My Gal Sal,” the centerpiece of the new pavilion, as well as the 4-D cinematic experience Beyond All Boundaries, which continues to draw crowds to the Solomon Victory Theater.