Mardi Gras is March 8. In New Orleans, it’s a day of parades, celebration and feasting. For most of the rest of the country, it’s just another Tuesday. On January 25, Zatarain’s launched its “Bring Mardi Gras to Your Table” campaign to help people nationwide enjoy a proper Mardi Gras celebration.

Peter Mayer developed the interactive campaign, featuring a Facebook page that offers everything needed to celebrate Mardi Gras at home – coupons for Zatarain’s products, featured recipes, live video of New Orleans parades and streaming New Orleans music via the new Zatarain’s Big Easy Mix station on Pandora. The Facebook page was promoted through online advertising and two branded emails. The campaign will run
through Mardi Gras.