Tag Archives: analytics

Sep. 5th, 2013

Helping brands make sense of the Big Data world


Joe Hix, Chief Marketing Officer

By a show of hands, how many people have heard the term “Big Data”? If your hand is not in the air then you are either lying, asleep in every single meeting or live under a rock. In all seriousness, big data has been the topic du jour in the marketing space for the last five years. But what does it really mean? How do we provide value to our clients in this space? What role do we play as the agency? Do we simply take every report and dump it into a magical, mystical tool built by Oracle, Teradata or Microsoft and then poof! Marketing insight!
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