Tag Archives: brand development

Sep. 4th, 2013

Some Days, We’ve Got It Good

Some days, we’ve got it really good. The more time we get to spend thinking about customers, talking about customers and arguing about who cares about what we sell and why, the better the day.

Days when an Internet connection becomes more than a $19.99 a month deal, more than the fastest upload speed you could ever need. It becomes a magical connection to your son in Afghanistan, your high school diploma, your first crush.
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Jul. 18th, 2013

Creating Cultural Brand Connections

Group Creative Director John Pucci discusses the principals and thought process behind the development of the Marucci Sports brand.

“Yes, we looked at other bats but that wasn’t going to help us. We didn’t want to be like any other bat. We looked at high-end performance automobiles … anything where technology and artistry and high performance kind of were married.”
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