Tag Archives: community management

Jun. 7th, 2013

The Power of Live Social Content

Authenticity and transparency: the pillars of social media – or at least, according to me. Why, you ask? Because when you use these principles in content creation, you are humanizing a brand, making it more relatable to your audience, which in turn makes your audience comfortable enough to engage with you. It’s easiest to implement the principles when writing “live” content because this practice embodies what social is all about – making connections in real time. You might be wondering what I mean by “live” content.
+ read more