Sep. 3rd, 2013

You Are Here … But Where Is That?


Ellen Kempner, VP Management Supervisor

Every destination, whether a popular travel mecca or a small community off the beaten path, has its own culture. Its history, its architecture, its people, its food – they all add up to a unique identity that cannot be authentically replicated anywhere else.

Throughout my years as a traveler and a tourism marketing professional, I’ve noticed that there are two types of destinations. First, there are ones that understand and embrace their culture to attract visitors. …
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