Tag Archives: marucci sports

Jul. 18th, 2013

Creating Cultural Brand Connections

Group Creative Director John Pucci discusses the principals and thought process behind the development of the Marucci Sports brand.

“Yes, we looked at other bats but that wasn’t going to help us. We didn’t want to be like any other bat. We looked at high-end performance automobiles … anything where technology and artistry and high performance kind of were married.”
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