Tag Archives: photography

Sep. 30th, 2015

Making Sense of the “Selfieconomy”

A cultural opportunity can be defined as an opportunity that leverages a particular phenomenon or behavioral shift. In this blog post, we’re looking at selfies, seen today as the pinnacle of narcissism (which literally translates to “self love”). Marketers began incorporating selfies into their campaigns as early as 2014, with Samsung having a seminal moment in 2013 during Ellen Degeneres’ selfie at the Oscars that year.
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