Tag Archives: social media

Sep. 30th, 2015

Making Sense of the “Selfieconomy”

A cultural opportunity can be defined as an opportunity that leverages a particular phenomenon or behavioral shift. In this blog post, we’re looking at selfies, seen today as the pinnacle of narcissism (which literally translates to “self love”). Marketers began incorporating selfies into their campaigns as early as 2014, with Samsung having a seminal moment in 2013 during Ellen Degeneres’ selfie at the Oscars that year.
+ read more

Sep. 28th, 2015

Peter Mayer’s Approach to Content Marketing

Content marketing requires a significant investment to be successful. There are pitfalls for brands that rush into it, and failing in these endeavors is a very public affair. An agency is vital for guiding brands through new content-focused marketing. Peter Mayer understands the content publishing cycle, and has a 360-approach brand strategy and a track record for growing business. We understand a solid content strategy is the backbone for any content marketing plan.
+ read more

Jun. 7th, 2013

The Power of Live Social Content

Authenticity and transparency: the pillars of social media – or at least, according to me. Why, you ask? Because when you use these principles in content creation, you are humanizing a brand, making it more relatable to your audience, which in turn makes your audience comfortable enough to engage with you. It’s easiest to implement the principles when writing “live” content because this practice embodies what social is all about – making connections in real time. You might be wondering what I mean by “live” content.
+ read more